From individual to social factors: paradigms in Occupational Safety and Health in preventive audiovisual campaigns in Brazil

Abstract

Understanding which paradigm or model of risk conception and prevention in Occupational Safety and Health is prevailing in preventive campaigns in Brazil and, especially, if there is a difference in prevalence according to the social actors that produce the campaigns, is the objective of the research. presented in this article. To this end, we built two Ideal types of risk conception and prevention from the history and literature of OSH and conducted a content analysis in a corpus of seventy preventive campaign videos produced by workers' unions, state entities and employers. Among other associations we found, it was found that in workers' union campaigns, an approach with emphasis on social and work organization factors prevails, while in corporate entity campaigns, the approach with emphasis on individual behaviors prevails.